Published May 04, 2021 13:25
It's official. Boys and Girls Clubs of Ottawa has become BGC Ottawa. Not to be trendy. Not because it's shorter or catchier. But because Clubs across the country open their doors to all kids and teens and we believe our brand should reflect that.
Removing gender from our name modernizes the BGC brand and echoes the inclusive practices we are known for, without straying too far from our history and brand awareness. It also embraces the fact that we serve young people of all ages, backgrounds, and identities.
New brand, same legacy: Almost 100 years of creating opportunities for thousands of kids and teens in Ottawa.
Our national team has created a BGC brand video-check it out!
Meet BGC from BGC Canada on Vimeo.